What is Pay Per Click (PPC)?
Pay-per-click, popularly known as PPC is a marketing and advertising model which allows advertisers to place their ads on several platforms. Whenever the ad is clicked, the host of the platform gets paid. The entire objective of this type of advertising is to send the viewer to the advertiser’s website.
Moreover, this allows the leads to gain valuable information from the website and take some action like buying a product or booking a service. Search engines are probably the most prominent platforms for pay-per-click advertisements. PPC is now an integral part of digital marketing and is essential for every business. It allows companies to generate genuine leads and turn them into loyal customers.
From exposure as well as brand viability to increased traffic, the benefits of PPC are numerous. With the ever-growing digital landscape, every business tries to make its way through advertising avenues and conversion paths. We are the best choice when it comes to enhancing and growing the business.
Are you ready to generate leads?
Our PPC Services Include
Campaign Management Setup
The most difficult part of this advertising is choosing the right channels. While it can be a daunting task, our specialists can do it effortlessly without any scope of error. After thorough research of the market, we come up with platforms that will work the best for your business. From setting up campaigns to managing them, we do it all for you.
Native Advertising
Such ads do not look like actual advertisements and they fit seamlessly into the content of the webpage. The idea behind such ads is to promote the business without disrupting the viewer’s experience. Native ads appeal to the clients as they are natural and not very evident. Cracking such ads can be difficult but with us, you have nothing to worry about
Audit Services
Is your website losing its rank on the search engines? Do you not have any creative ideas that are working out for the business? Sit back and relax because we can fix this as well. Our audit services help the ad campaigns by discovering particular areas that may require improvement. If your ads get engagements but no clicks and if you want to see better results, our audit services are just perfect for you.
Search Ads
Our team designs the search ads in such a way that it convinces users to click on related keywords and headlines. Also, search ads offer additional information about the product or service and impact the click-through rates in a positive manner. These ads directly reach out to the target audience who are genuinely searching for products. Such leads will naturally turn into a customer base faster and without much effort.
Local Services Ads
Local service ads serve through the search engine results page. When a prospective client searched the keyword related to your brand, your company will pop up in the results. Moreover, you only pay per lead here and not per click. With us, you can ensure that your brand name is always on the top of the search engine results page.
Social Media Advertising
There is no better platform than social media channels to promote your business. We understand the requirements of your company and then curate a strategy that will suit you the best. Increase your engagement and attract potential clients with our services
Effective Pay Per Click Process that we follow
Assigning Team
We will assign a manager who will be there for you at all times. With a highly experienced and professional manager, we will assure that the process carries out smoothly. Our team will first look into your business, assess the current conditions, and then come up with solutions to cater to your needs.
Identifying opportunities
After extensive research, we find the best keywords that are going to be worth your investment. We analyze thousands of keywords and measure the competition and pricing of each of them to only provide you with the best. Furthermore, we will eliminate the negative keywords from the list so you don’t spend unnecessarily on false leads.
Evaluating competition
Analyzing the strategies of your top competitors is a part of our job. We assess the strengths and weaknesses in their advertising actions to know what to employ and what to avoid. Also, we come up with smart and reasonable approaches to create and run the campaign.
Creating Ads
Our team will create effective search engine ads. From writing headlines, choosing keywords, and creating ad groups, we handle it all. Not only this but we will also perform A/B testing to identify the best ads.
Monitoring ads
After finalizing the ads, the next step is to monitor the ads. We analyze the ads in detail daily to detect their flaws and strengths. If there is an ad that is not performing well, we recognize it immediately and launch new ads by improving them.